4muddypawz Privacy Policy
Contact email: info@4muddypawz.co.uk
Plain-English summary
4muddypawz is an AI-assisted dog training accountability app. We use the information you give us, including short training clips and dog profile information, to provide your account, assess your submitted training reps, generate feedback, track your progress, and operate the app.
Some uploaded photos or videos may contain personal information, for example your face, voice, home, garden, children, other people, location clues, or dog collar/tag details. Please only upload footage that you are comfortable using for training feedback, and avoid including other people unless you have their permission.
We do not sell your personal information. We use service providers to provide the app.
We do not use your uploaded clips or dog photos for marketing, testimonials, public examples, or model improvement unless we tell you and, where needed, ask for your permission.
1. Who we are
4muddypawz operates the app. In this policy, “4muddypawz”, “we”, “us”, and “our” mean 4muddypawz.
For UK data protection law, we are the controller for the personal information we collect and use through the app, unless stated otherwise.
Contact:
- Privacy contact: info@4muddypawz.co.uk
- Support contact: info@4muddypawz.co.uk
2. What the app does
4muddypawz helps dog owners practise short training games, record training reps, receive AI-assisted feedback, and track progress through a guided pathway.
The app gives training feedback based on what can be seen and heard in the submitted clip. It does not provide veterinary advice, emergency advice, or a guaranteed behaviour outcome.
3. Information we collect
Account and identity information
We may collect:
- name
- email address
- authentication information
- account settings
- consent and policy acceptance records
- subscription or access status
Dog profile information
We may collect:
- dog name
- dog age or age range
- dog breed/type, where provided
- dog profile notes
- dog photo Dog-only information is not always personal data by itself, but we treat it carefully because it is linked to your account and may appear in photos or videos that include people, voices, homes, or location clues.
Training clips and submitted content
We may collect:
- uploaded or recorded training videos
- audio in those videos, including spoken cues or marker words
- still frames or derived processing data created from the video
- submission metadata, such as game, time, status, and processing result
- AI-generated analysis
Please avoid uploading clips that include unnecessary third-party information, children, private conversations, house numbers, street signs, medical details, or other identifying information.
Technical and usage information
We may collect:
- device and browser information
- IP address
- login/session activity
- page and feature usage
- upload and processing logs
- error reports
- security logs
- performance diagnostics
Payment and subscription information
Payment processing is handled by Stripe. We should not store full card details. We may store payment status, subscription plan, renewal state, and customer identifiers needed to manage access.
Support communications
If you contact us, we may keep your message, contact details, and related support notes.
Cookies and local storage
We use essential cookies or local storage to keep you signed in, secure the app, and remember necessary settings.
4. How we use your information
| Purpose | Data used | Lawful basis | Notes / user controls |
|---|---|---|---|
| Create and manage your account | Name, email, authentication records | Contract | Needed to provide the app. |
| Provide the training pathway | Dog profile, game progress, session history | Contract | Needed to deliver the guided programme. |
| Process submitted clips and generate feedback | Training videos, audio, frames, dog profile, AI outputs | Contract | Core service function. Users choose what to submit. |
| Store reports and progress | AI reports | Contract | Lets users see progress and continue the pathway. |
| Manage subscriptions and payments | Account, payment status, subscription ID | Contract / legal obligation | Payment provider handles card details. |
| Provide support | Contact details, account data, support messages | Contract / legitimate interests | Needed to answer user queries and resolve problems. |
| Keep the app secure | IP address, device data, logs, account activity | Legitimate interests | Protects users, the service, and the business. |
| Diagnose bugs and improve reliability | Logs, errors, usage events, processing failures | Legitimate interests | Use proportionate, privacy-aware diagnostics. |
| Send service messages | Email, account status | Contract / legitimate interests | Includes sign-in, account, processing, and important service notices. |
| Send marketing emails | Email, marketing preference | Consent | Only if users opt in. Users can unsubscribe. |
| Use testimonials, case studies, or example clips | User clips, dog images, names, quotes | Consent | Requires separate permission. |
| Meet legal/accounting duties | Payment records, invoices, account records | Legal obligation | Needed for tax, accounting, legal requests, or dispute handling. |
| Optional analytics | Device/usage data | Consent or legitimate interests depending on tool and configuration | Non-essential tracking is consent-based. |
5. AI and video processing
When you submit a training clip, we may process the clip using automated tools and AI models.
AI feedback is based on the clip. The AI may be wrong, incomplete, or uncertain, especially if the clip is poorly framed, dark, noisy, too short, too far away, or missing the relevant action.
6. Automated decisions
The app may use automated assessment to decide whether a submitted session receives a “Pass” or “Remain” outcome within the training pathway.
“Remain” does not mean failure. It means the app has identified that the current game or stage should be repeated before progression.
7. Uploaded videos, photos, and other people
Training clips and dog photos may accidentally include:
- your face or voice
- family members
- children
- visitors
- neighbours
- other dog owners
- home interiors
- house numbers, street signs, or location clues
- private conversations
- dog collar tags or contact information
Please try to film only what is needed for training feedback. Do not upload videos containing other people unless you have their permission or you are responsible for deciding that the upload is appropriate. Do not upload videos of children unless you are their parent/guardian or have appropriate permission.
Do not upload content showing cruelty, unsafe handling, illegal activity, private information, or anything that infringes another person’s rights.
8. Who we share information with
We use service providers to run the app.
We may also share information where required by law, to protect our rights, to prevent fraud or security abuse, or as part of a business transfer.
9. International transfers
Some providers may process or access personal information outside the UK. Where this happens, we will rely on appropriate safeguards such as adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to EU Standard Contractual Clauses, provider DPAs, or other lawful transfer mechanisms.
10. How long we keep information
Proposed retention approach, subject to confirmation:
| Data | Proposed retention |
|---|---|
| Account information | While account is active, then deleted or anonymised after account closure unless needed for legal reasons. |
| Dog profile | While account is active, then deleted or anonymised after account closure. |
| Raw uploaded training videos | While account is active, then deleted or anonymised after account closure unless needed for legal reasons. |
| Generated reports and progress history | While account is active, unless user deletes account or requests deletion. |
| Payment/invoice records | Kept as required for tax/accounting/legal obligations. |
| Support messages | Kept while needed to handle support, disputes, safety, or service improvement. |
| Technical logs | Kept for a limited period needed for security, debugging, and service reliability. |
| Backups | Deleted on normal backup rotation, subject to provider behaviour. |
11. Security
We use reasonable technical and organisational measures to protect personal information, including authenticated access, access controls, storage permissions, and secure service providers.
No online service can be guaranteed completely secure. Users should protect their login access and contact us promptly if they suspect unauthorised use.
12. Your rights
Depending on the circumstances, you may have rights to:
- access your personal information
- correct inaccurate information
- delete information
- restrict processing
- object to processing
- data portability
- withdraw consent where processing is based on consent
- complain to the ICO
To exercise your rights, contact info@4muddypawz.co.uk.
We may need to verify your identity before responding.
13. Account deletion
You can request deletion of your account by contacting info@4muddypawz.co.uk. We will delete or anonymise personal information unless we need to keep certain records for legal, accounting, security, dispute, or fraud-prevention reasons.
14. Children
The app is not aimed at children. Users must be at least [18] to create an account unless a parent/guardian consents and manages the account.
Do not upload videos of children unless you are their parent/guardian or have appropriate permission.
Confirm before launch: minimum age and whether under-18 use is prohibited entirely.
15. Marketing
We will only send marketing emails where we have permission or another lawful basis that applies. Users can unsubscribe at any time.
We will not use your name, dog image, training clips, reports, or testimonial in marketing without separate permission.
16. Cookies and analytics
Essential cookies/local storage are used to provide login, security, and app functionality.
Optional analytics or marketing tracking will be described in the Cookie Notice and should be controlled through a consent mechanism where required.
17. Complaints
You can contact us first at info@4muddypawz.co.uk.
You can also complain to the UK Information Commissioner’s Office at https://ico.org.uk/ if you are unhappy with how your personal information is handled.
18. Changes to this policy
We may update this policy as the app changes. We will update the version/date and, where appropriate, notify users of material changes.